LIFESTYLE PHOTOGRAPHY
Considered storytelling, capturing tender moments to draw audiences into a world beyond their own.
Select clients include: Bunti / Pentire Drinks / Seedlip / St Eval / The Cornish Potter / Wild Wines / Alice in Scandiland
With small windows to capture an audience’s attention, lifestyle photography widens the frame on a product or a service to reveal the vibrant culture and community a brand is part of.
Through capturing moments that resonate within a person’s own life or the life they aspire to, this style gently dissolves the boundary between a brand and its audience, offering a sense of familiarity and connection.
Usually designed around a day, an activity, or a location where individuals and experiences can be captured candidly, lifestyle photography is a spontaneous spur-of-the-moment style of shooting. This un-staged and playful approach cultivates trust through a creatively collaborative process, allowing us to tell deeper, more intimate stories.
The unexpected captures of a lifestyle shoot — those tender, in-between scenes which could so easily be dismissed — transform a small moment into a story. Through capturing atmosphere and tone, these shoots form an entryway into a brand.
A local bakery for Saturday morning pastries; a handmade ceramic bowl for jewellery; a candle for dark days or intimate meals; a luxury restaurant for special-occasion celebrations — lifestyle photography grounds in the personal, the day to day life a brand wishes its offerings to form a meaningful part of.
Brands seeking to communicate their values beyond words use lifestyle photography to create authentic visual content for print, websites, socials and journals. Rather than a bid for a customer’s money, these captures are a warm invitation into a brand, with an intention to inspire and engage.
The boundless potential of lifestyle photography is a considered direction for brands wishing to offer glimpses into their world, nurturing connection and allowing audiences to envision where these products may place within their day to day lives.